MAINSTREAM TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear TV networks have long been recognized as traditional television models, relying on fixed air times via satellite. In contrast, OTT platforms operate on ad-supported systems, with Netflix, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations and online content providers ha